Amazon Stock Price Predictions: Street Analysts Forecast 2026 After Sluggish 2025 Performance

Following a disappointing 2025, Wall Street’s outlook on Amazon stock has shifted dramatically bullish heading into 2026. Major financial institutions and equity research teams have issued their year-ahead Amazon stock price predictions, and the consensus is remarkably uniform: every major analyst rates AMZN shares as a ‘Buy,’ with price targets projecting at least a 15% upside from current levels. This unanimous optimism marks a stark contrast to the tech giant’s lackluster performance throughout the previous year.

The optimism surrounding Amazon stock price predictions stems from several near-term catalysts. Most notably, analysts highlight the accelerating expansion of the Alexa ecosystem and the company’s broader push into artificial intelligence. Bank of America researchers expressed particular enthusiasm about Alexa.com, a web-based AI assistant that recently entered early access. Separately, Amazon’s AI-powered shopping assistant Rufus has emerged as another bullish catalyst among Street observers. Beyond consumer-facing AI, the Street remains confident in Amazon Web Services’ continued trajectory as a core growth engine, supporting the broader case for Amazon stock appreciation.

What Are Analysts Predicting for Amazon Stock Price Targets?

The range of 2026 price targets for Amazon stock demonstrates broad conviction, though with notable variation. Evercore ISI’s Mark Mahaney provided the most aggressive Amazon stock price prediction, forecasting a 39.04% rally that would push shares to $335. Bank of America analyst Justin Post projected similarly strong upside, predicting a 25.76% gain to $303. Jefferies’ Brent Hill offered a slightly more measured but still optimistic Amazon stock price target of $300.

Not all analysts painted an identical picture. Wolfe Research’s Shweta Khajuria, while maintaining a ‘Buy’ rating, proved something of a contrarian by lowering her 12-month Amazon stock price prediction from $305 to $275, reducing the expected upside from 26.59% to 14.14%. Despite the modest trimming, she still sees meaningful appreciation ahead for shares.

Early 2026 Performance Validates Street’s Amazon Stock Price Predictions

Perhaps most notably, market action in early 2026 has already begun validating these Amazon stock price predictions. In less than a week into the year, AMZN shares surged 4.38% from the prior year’s close and gained 6.37% from its January 2 low of $226.50 to reach $240.93 by early January trading. This powerful start to the year suggests investors are already pricing in the Street’s optimistic view on Amazon stock, even as the year unfolds and additional catalysts emerge.

The sharp contrast between 2025’s weak performance and 2026’s early rally demonstrates how significantly Wall Street’s Amazon stock price predictions have influenced investor sentiment heading into the new year.