As a child, I loved reading about success principles, business, and human nature, and I often shared these with Da Miao. Until Da Miao told me: selling courses to those who want to succeed makes it easier for them to succeed; telling stories to franchisees and tricking them into joining a brand is easier than actually participating in the franchise. Gradually, I realized that their so-called one-person companies all seem to teach people how to become bloggers, how to build accounts, which is essentially IP incubation. After losing the illusion, I found that the only thing bloggers who sell courses can do is sell courses. During economic downturns, selling courses and self-improvement are just comforters people use to cope with their helplessness. In fact, they are not much different from fortune-telling or healing practices.