Maitong (MSX) official website msx.com has been fully upgraded and launched, redesigned to rebuild the RWA trading brand hall.

On February 11, 2026, the world’s leading decentralized RWA (Real World Asset) trading platform MSX (Maitong) officially launched its upgraded website msx.com after a comprehensive design overhaul. This upgrade is not merely a visual refresh but a deep design practice centered around MSX’s strategic core of “Compliance Foundation, Product Innovation, Ecosystem Coexistence,” focusing on RWA trading and the future of decentralization. It successfully elevates the platform’s brand image from a “product platform” to a “brand hall,” using design as a language to create a more trustworthy financial trading interface for users worldwide.

As a key hub connecting traditional finance with the Web3 world, MSX is a community co-created professional fintech brand primarily focused on US stock tokenization and cross-border financial solutions. It is one of the few RWA platforms that has obtained a US MSB license and completed STO-related filings, building a compliance moat characterized by “regulatory interpretability and asset traceability.” The platform centers on decentralization, achieving 1:1 on-chain custody of US stock tokens, gradually building a multi-scenario trading system covering RWA spot and derivatives, and connecting on-chain and real market liquidity through an order flow model. It also launched the M Credit incentive mechanism, linking points to future token distributions, enabling functions like on-chain dividends for US stock tokens, and continuously lowering the barrier for users to participate in traditional financial asset on-chain trading. By the end of 2025, MSX’s total RWA trading volume reached approximately $2.2249 billion, supporting over 200 RWA token assets, with registered users surpassing 171,900. In December 2025, it set a record with a single-day 24-hour trading volume exceeding $2 billion, and the platform’s total trading volume once broke $2.06 billion, making it one of the most competitive players globally in the RWA niche.

The website upgrade adopts a core design philosophy of “Rational Romanticism,” reconstructing the platform from four dimensions: perception, texture, color, and space. It aims to make design the sole interface through which users perceive platform value, understand trading logic, and trust the brand’s services. Every detail balances functionality and experience, creating a digital financial space that is both professional and warm.

Dynamic Prelude: From Perception to Cognition, Using Light and Shadow to Connect Brand and Product

The new website replaces the traditional static homepage with a brand dynamic video as the first scene for users entering the site. The video uses visual elements like asset flow and value trajectories to pre-communicate MSX’s positioning as a “constant, reliable” value anchor amid market volatility, naturally transitioning to a stable and clear product architecture. It guides users from emotional perception to rational trading perspectives. The video maintains a consistent rhythm and structure with subsequent pages, embodying the philosophy that “every pixel has a function or a purpose,” achieving an orderly presentation of complex trading information.

Texture as Metaphor: The Interface as a Trustworthy “Physical Space”

On the interface level, MSX employs a new physicalist design combined with real-life scenes to add perceptible texture to abstract financial data. Data cards and functional modules use light, shadow, and layering to create clear hierarchies and spatial sense, maintaining professionalism while avoiding a cold, tool-like feel. Human elements are not just backgrounds but narrative components related to functional scenes: gaze, posture, and scene elements echo the page logic, making the browsing experience feel more like a dialogue with professional service providers and reinforcing the trust that “the interface is the service provider.”

Color Reimagined: Using Dark Tones and Brand Green to Define Order and State

The color system adopts a highly unified dark financial tone, creating a focused, low-noise operating environment that directs user attention to key information such as prices, positions, and risks. The dark background also visually extends the “trust-building through code” rational core, supporting the clear presentation of foreground information. The iconic green from the brand has been upgraded from an ornamental color to a functional signal color, used only for critical data, interactive feedback, and core action buttons. It serves as a unified marker for confirmation, validity, and system health, giving complex operations a clear sense of order through color.

Spatial Narrative: Using White Space and Grids to “Create Space” for Logic

In layout, MSX constructs a “breathing” interface structure through a grid system based on mathematical proportions and rhythmic white space. Information modules maintain stable spacing and rhythm, with important content placed at key visual nodes, and secondary information systematically receding. This fundamentally alleviates information overload. Such spatial design ensures that market data, functions, and prompts are well-placed, maintaining information completeness while avoiding clutter and visual competition, making it easier for users to focus on key points and make trading decisions more efficiently.

This website upgrade marks an important step in the platform’s systematic optimization of user experience during the accelerated development phase of its RWA business. Future iterations will continue to refine page structure and interaction details based on global user feedback, aiming to better serve real trading scenarios. Looking ahead, MSX will advance multi-jurisdictional expansion based on its existing US compliance foundation, while further optimizing product matrix, incentives, and fee mechanisms. Under the premise of compliance, it aims to enhance trading efficiency and user experience, consolidating its long-term competitiveness in the RWA niche.