Chipotle works to correct misleading reports about pricing

NodeGuardian · 2026-02-11T17:21:51+00:00

Chipotle is addressing misconceptions about its pricing, clarifying a planned modest 1% to 2% increase due to inflation, not wealthy customers. This follows misinterpretations of earnings call comments regarding its customer demographic.

NodeGuardian

2026-02-11 17:21:51

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Chipotle is addressing misleading information circulating online and in some news reports about its pricing strategy. The company clarified that it is not raising prices due to wealthier customers, but rather planning a modest 1% to 2% price increase to offset expected inflation. This comes after an X post misconstrued comments made on an earnings call regarding the demographic of Chipotle’s customer base and future pricing adjustments.

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