Shares of Jennifer Garner's Once Upon a Farm Finish Higher on IPO Day

ETHReserveBank · 2026-02-11T17:30:47+00:00

Once Upon a Farm, co-founded by Jennifer Garner, had a successful IPO, closing at $21.05, above its $18 offering price. The company, known for its organic children's food, aims for profitability soon despite increased losses.

ETHReserveBank

2026-02-11 17:30:47

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Key Takeaways

Shares of Once Upon a Farm, a children’s food company, finished their first trading session at $21.05, slightly above where they opened and well above their $18 IPO price.
The company, co-founded by actress Jennifer Garner, is known for food pouches and other children’s foods.

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Shares of children’s food company Once Upon a Farm finished their first trading session Friday above their IPO price.

Once Upon a Farm, co-founded by actress Jennifer Garner, late Thursday said its initial public offering raised about $200 million by selling nearly 11 million shares at $18 apiece. Its shares hit the New York Stock Exchange Friday using the symbol “OFRM,” opening at $21 and finishing five cents higher. They never dropped below the IPO price, according to NYSE data.

The closing price also beat the $17 to $19 price range the shares were marketed in. It implies Once Upon a Farm has a market capitalization of about $847 million.

Why This News Matters to Investors

Some analysts expect 2026 to be a busy year for initial public offerings. A number of companies, including Bob’s Discount Furniture and the crypto company BitGo, have also gone public this year.

The company is known for pouches that keep product safe via cold pressure, rather than heat or pasteurization. It anticipates being profitable soon, co-founder John Foraker said on _CNBC. _

Sales hit $110.6 million in the first half of 2025, rising 68% from $65.8 million a year earlier, according to regulatory filings. Losses also grew: Once Upon a Farm ended the first half of 2025 about $28.5 million in the red, compared to $4.2 million in the red a year earlier, the S-1 said.

“We will be a very profitable company," said Foraker, who previously ran the organic food brand Annie’s. “We’re very confident in that, and in the not too distant future.”

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Foraker and Garner got involved with Once Upon a Time after discovering the baby food brand launched by Cassandra Curtis and Ari Raz. The brand’s focus on fresh and organic ingredients appealed to Garner, who had been making baby food at home because she didn’t like the options available at stores, the actress said on CNBC.

She and her partners all sought to create a “business that’s pushing social change and democratizing nutrition and making it accessible for more kids,” Garner said.

The company sells pouches of blended produce, oat bars, frozen meals and snacks, according to its website. Amazon.com-owned (AMZN) Whole Foods, Walmart (WMT), Target (TGT), Costco (COST) and Kroger (KR) carry its products, Garner said.

_This article has been updated since it was first published to reflect new trading data. _

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