Salesforce Teams Up with MrBeast to Give Away $1 Million at Super Bowl 60

NodeGuardian · 2026-02-11T17:40:07+00:00

Salesforce teamed up with MrBeast for a Super Bowl 60 ad, "The Vault," offering $1 million in prizes for solving puzzles via Slackbot. This collaboration began from MrBeast's tweet and signifies a shift in Salesforce's marketing strategy.

NodeGuardian

2026-02-11 17:40:07

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Salesforce partnered with MrBeast for a Super Bowl 60 commercial titled “The Vault,” offering a $1 million prize to viewers who solve a series of puzzles using Salesforce’s Slackbot. The collaboration originated from a tweet by MrBeast seeking a brand to fund his Super Bowl ad idea, with Salesforce CEO Marc Benioff responding. This marked a shift from Salesforce’s previous celebrity-focused ads, signaling a new marketing direction for the company.

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