Cytokinetics has launched an awareness campaign called “On Track with HCM” for hypertrophic cardiomyopathy (HCM), featuring Olympic gold medalist Sydney McLaughlin-Levrone and her father, who is an HCM patient. This campaign coincides with the launch of Myqorzo, Cytokinetics’ first consumer product, an HCM drug. The awareness effort differentiates itself from an earlier campaign by solely targeting patients and caregivers for HCM, a leading cause of sudden cardiac death.
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Cytokinetics Gets 'On Track' With Campaign For Cardio Condition
Cytokinetics has launched an awareness campaign called “On Track with HCM” for hypertrophic cardiomyopathy (HCM), featuring Olympic gold medalist Sydney McLaughlin-Levrone and her father, who is an HCM patient. This campaign coincides with the launch of Myqorzo, Cytokinetics’ first consumer product, an HCM drug. The awareness effort differentiates itself from an earlier campaign by solely targeting patients and caregivers for HCM, a leading cause of sudden cardiac death.