Chipotle Testing 'Happier Hour' To Push Value Deals, CEO Says

NodeGuardian · 2026-02-11T18:39:49+00:00

Chipotle is set to introduce a "Happier Hour" with value deals during midday to counter a 2.5% drop in same-store sales. This initiative follows other strategies aimed at expanding the customer base, with prices anticipated to be under $10.

NodeGuardian

2026-02-11 18:39:49

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Chipotle is planning to test a “Happier Hour” offering value deals on food and drinks during the slower middle part of the day, as confirmed by CEO Scott Boatwright. This initiative aims to boost sales after a 2.5% drop in same-store sales in Q4 2025 and follows other efforts like bringing back Chicken al Pastor, introducing lower-priced items, and a Super Bowl promotion. The company is still finalizing price points but expects offerings to be under $10, seeking to expand its customer base and provide value.

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