Real estate opportunity at Torre Bouchard: Four floors available in the heart of Buenos Aires' financial district

The financial heart of Buenos Aires extends between the neighborhoods of Recoleta, Retiro, and the emerging areas of Puerto Madero, forming a strategic region where corporate headquarters, banking institutions, and new investment hubs converge. San Nicolás functions as the political, economic, and cultural engine of the Metropolitan Area, bounded by Córdoba, Eduardo Madero, La Rábida North, and Callao Avenues. This geographic configuration positions the microcenter as the preferred Central Business District for multinationals, now consolidating as an area of revaluation where Argentine financial companies are reconnecting with the historic city.

In this strategic context is located Torre Bouchard, an iconic building that holds a significant part of the national journalistic history. Corrientes Avenue, which surrounds the area, concentrates the highest density of theaters in the country, reinforcing its cultural role. It is precisely in this historic tower, situated on Bouchard Street opposite Plaza Roma and just meters from the emblematic Luna Park stadium, where four high-value floors are available for sale.

A prime commercial opportunity in a top-tier location

The four available levels — floors 20, 21, 22, and 23 — total approximately 4,000 square meters and are offered for US$18.6 million, according to CBRE, the specialized firm marketing them. “The microcenter reflects an interesting trend: many Argentine financial companies are recognizing this area as an investment hub,” explains Ana González, Senior Managing Director of Advisory Argentina at CBRE.

The privileged location is one of the main attractions of the property: it is just steps from 9 de Julio, Alem, and De Mayo Avenues, with direct access to public transportation — buses, subway, and train — facilitating connectivity to Puerto Madero and other key city areas.

Technical specifications of the available floors

The surface area of each level varies depending on its position:

• Floor 20: 1,130 m²
• Floor 21: 1,004 m²
• Floor 22: 957 m²
• Floor 23: 865 m²

These spaces were previously occupied by HSBC and became available in 2025 after Grupo Galicia acquired the bank’s local subsidiary. The condition of the building is exceptional: “The investment made by HSBC in equipment and layout of the highest-tier offices allows for quick conversion for leasing,” says González.

The entire building offers over 34,000 square meters of corporate space, creating an attractive ecosystem for companies seeking premium locations in Buenos Aires’ historic center.

A building that hosts Argentina’s journalistic history

Torre Bouchard was designed in 1955 by the SEPRA studio, winner of the contest organized by the newspaper LA NACION to house its editorial operations and printing facilities. Construction was carried out in stages between 1960 and 1980, with lower levels dedicated to the printing industry and upper floors for editorial offices and administrative functions.

In the 2000s, the building underwent a comprehensive modernization that preserved its original structure while adding a glass facade that gave it a contemporary look. This work was coordinated by the American firm HOK in collaboration with the local Aisenson. Since then, the tower has housed major companies such as Techint, PwC, Estée Lauder, and Red Link.

The building was re-inaugurated in 2004 under the name T Bouchard Plaza, after its initial opening in 1969. Years later, in 2013, LA NACION moved out of its historic headquarters at Bouchard 557, closing a chapter of over 40 years of journalistic presence in the property.

Buenos Aires corporate real estate market overview

The current office market in Buenos Aires shows signs of recovery and repositioning. Vacancy rates in the Central Business District’s office buildings decreased by 2.5 percentage points between late 2025 and the previous period, indicating a reconnection of companies with the area.

In Catalinas, the improvement was even more pronounced: the availability rate dropped from 13.1% to 10.2%, a decline of nearly three percentage points. However, the microcenter corridor still faces challenges, with vacancy rates close to 25%, reflecting opportunities for renovated and well-positioned properties like Torre Bouchard.

This outlook suggests that properties with exceptional features — history, strategic location, modern infrastructure, and access to transportation — are attractive options for investors looking to capitalize on the trend of returning to Buenos Aires’ historic center, especially in a context of coordinated expansion with emerging zones like Puerto Madero.