Travis Kelce is married to a billionaire: what NFL star brings to the union with Taylor Swift

In the summer of 2025, American pop superstar Taylor Swift and NFL star Travis Kelce officially announced their engagement. This event sparked a wave of interest in the couple’s financial profile, as their combined net worth reaches a record $1.67 billion. But what contribution does Travis Kelce himself make to this marriage?

From NFL to billionaire status: what is Travis Kelce’s wealth?

Travis Kelce, a three-time Super Bowl champion, has earned an impressive $111 million over his 12-year career on the field. This amount includes all his pre-tax and commission earnings received during his years playing as a tight end for the Kansas City Chiefs. However, this is just the beginning of the financial success story of this 35-year-old athlete.

According to Forbes, Travis Kelce’s total net worth is estimated at $70 million. The gap between his on-field earnings and current wealth is explained by lifestyle expenses, taxes, and other financial obligations. But the main factor is his active expansion into activities beyond the stadium.

In 2024, Travis Kelce, along with his brother Jason, signed a $100 million contract with media company Wondery to develop his popular podcast New Heights. This part of his activities generates approximately $80 million in off-field income, making the entertainment segment of his career nearly as profitable as his NFL play.

How the New Heights podcast brought Kelce and Swift together

It was thanks to the New Heights podcast that one of the most media-covered romantic stories of recent years began. In summer 2023, Travis Kelce told listeners that he wanted to gift Swift a friendship bracelet with his number 87 during her concert at her hometown stadium in Kansas City. However, they did not meet at that time.

Later, Taylor Swift appeared on the New Heights podcast, where she discussed this story. She revealed that she was even denied access to certain areas at that time. “There were a few adventures,” Kelce later noted on Instagram. This moment became a turning point, and soon the couple officially started dating.

Interesting fact: the engagement announcement took place on August 26, or 13×2, the twice-lucky number for Swift. Swifties discovered many other coincidences with the number 13 in their story, including the podcast release date (August 13) and the planned release of her new album (October 13).

Income empire: investments and business ventures of Travis Kelce

In recent years, Travis Kelce has significantly diversified his income sources, going far beyond traditional athlete earnings. His portfolio includes several successful startups and media projects.

He founded the sports apparel brand Tru Kolors, which represents his vision of inclusivity in sports and fashion. Simultaneously, Kelce launched Hilo Gummies, a company specializing in sports dietary supplements. Later, this company was acquired by a private investment firm, generating additional capital profit.

His media presence expands through television projects. Kelce hosted the Amazon Prime Video show “Are You Smarter Than a Celebrity?” and made a cameo appearance in the comedy film “Happy Gilmore 2” with Adam Sandler. Additionally, he is involved in ESPN’s documentary series “The Kingdom,” dedicated to the history of the Kansas City Chiefs.

A significant portion of his additional income comes from advertising contracts with major brands. Nike, Pfizer, and Bud Light are just a few companies that have enlisted Kelce as a brand ambassador. Each partnership brings millions of dollars to his pocket.

Joint investments and entrepreneurial ventures

Besides personal projects, Kelce actively invests together with his teammate Patrick Mahomes. Both own stakes in the Alpine Formula 1 racing team, allowing them to participate in the high-status world of international motorsport. They also co-own a restaurant in Kansas City, integrating into the local business ecosystem.

Assets, real estate, and luxury cars of the NFL star

When it comes to material assets, Kelce demonstrates the taste of a true wealthy person. He owns a mansion in Kansas City valued at $6 million. This property serves as his main residence in the city where he spends NFL seasons.

His car collection includes a Rolls-Royce Phantom worth $400,000, which Kelce recently arrived in at the premiere of ESPN’s documentary series “The Kingdom.” This choice of transportation speaks eloquently about his lifestyle and status in the sports and entertainment world.

The couple’s combined net worth of $1.67 billion

According to Forbes, Taylor Swift is the wealthiest female musician in the world, with an estimated net worth of about $1.6 billion. Her wealth was mainly accumulated through the historic Eras tour, which became the first concert tour to surpass $1 billion in revenue. Most of her assets—around $850 million—were earned during this massive tour.

A major asset for Swift is her music catalog. In 2024, she bought back the master recordings of her first six albums, gaining full control over her early creative work. Additionally, Taylor owns real estate worth approximately $120 million, including the famous Rhode Island mansion valued at $17 million, which she referenced in her 2020 album Folklore.

Her investments in personal comfort also include a private jet worth about $23 million, allowing her to travel worldwide without the constraints of commercial airline schedules.

Together, Travis Kelce and Taylor Swift form a marital union with a combined net worth of $1.67 billion. In the global hierarchy of celebrity couples, their financial influence ranks just below Jay-Z and Beyoncé, whose joint wealth is estimated at $3.38 billion. Other famous couples, such as David and Victoria Beckham, Rihanna and A$AP Rocky, lag significantly behind in overall wealth.

Fan Easter eggs and the future of the super-couple

The engagement announcement was made on August 26, 2025, when the couple posted a joint Instagram with photos of a magical proposal in a garden. Accompanying their announcement was a video of the song “So High School” from the album Tortured Poets Department, in which Swift sings “you know how to play ball, I know Aristotle”—a clear nod to their professional worlds.

Swift fans have uncovered numerous “Easter eggs” in their romantic story. Number coincidences related to Taylor’s lucky number 13 permeate their timeline. The podcast was released on August 13, the planned album release is set for October 13, and the rumored appearance of Swift at the Super Bowl LX halftime show (the number 60 matches the sum 60+0) on Levi’s Stadium on February 8 is the subject of widespread speculation.

Some fans point to hints Swift made in the New Heights podcast about sourdough starter, allegedly foreshadowing her participation in the Super Bowl LX show at the San Francisco 49ers stadium, whose mascot is Sourdough Sam.

Meanwhile, Kelce begins the new NFL season on September 5, 2025, against the Los Angeles Chargers. If the Kansas City Chiefs win their fourth Super Bowl in seven years, it will add another ring to Kelce’s growing collection of championship titles. However, even the most valuable Super Bowl ring cannot compare to the diamond wedding band worth $650,000 that experts estimate Swift received—symbolizing their union of two stars from different worlds, united by love and shared interests.