Planet Fitness stock price fluctuates and underperforms the market, institutions are optimistic about growth prospects

K-LinePoet · 2026-02-11T21:25:50+00:00

Planet Fitness's stock price has recently underperformed, with a fluctuation range of -0.57%, lagging behind the broader market, and trading volume showing significant volatility. Institutions generally remain optimistic, forecasting future revenue and profit growth, and emphasizing that new club expansion and same-store sales increases could become drivers. Meanwhile, the General Administration of Sport of China has strengthened policies in the fitness industry, which may boost demand.

K-LinePoet

2026-02-11 21:25:50

Abstract generation in progress

Economic Observer Network: In the past 7 days (February 5-11, 2026), the stock price of Planet Fitness (PLNT.N) fluctuated within a range with a decline of 0.57% and an amplitude of 4.52%. The closing price on February 5 was $90.61 (down 1.70%), rebounded to $91.61 on February 6 (up 1.10%), then experienced slight fluctuations, with the latest price on February 11 at $91.65 (down 1.46%). Trading volume showed divergence: on February 6, the turnover was $186 million (2.45% turnover rate), but on February 11, it was only $4.4 million (0.06% turnover rate), indicating uneven short-term trading activity. During the same period, the Dow Jones Industrial Average rose 1.66%, the Nasdaq increased 1.03%, but the company’s stock underperformed the market; the leisure and entertainment sector had a fluctuation of 0.31%, with a neutral impact. As of February 11, the price-to-earnings ratio (TTM) was 37.56, with a total market capitalization of $7.605 billion, higher than the industry average.

Institutional Opinions

In February 2026, out of 19 institutions, 84% issued buy or overweight ratings, with an average target price of $130.00 (approximately 42% premium over the current price). Earnings forecasts show that in Q4 2025, revenue is expected to increase 13.00% year-over-year to $366.9 million, and net profit is projected to grow 26.23% to $66.01 million, reflecting market confidence in member growth and cost control. Institutional analysis indicates that new club expansion (planned to open 160-170 locations in 2025) and same-store sales growth (estimated around 6.5%) are the main drivers, but potential impacts of tariff policies on equipment costs should be monitored.

Recent Events

On February 9, 2026, Gao Zhidan, Director of the General Administration of Sport, emphasized increasing the opening of public sports venues and promoting nationwide fitness, which may indirectly boost demand in the fitness industry. Additionally, the smart fitness platform Qu Chong’s collaboration with concerts (February 5) highlights the industry’s technological integration trend, but does not directly involve Planet Fitness.

The above content is compiled from publicly available information and does not constitute investment advice.

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