When is the halftime of Super Bowl LX: what you need to know about Bad Bunny's show

On February 8th, during the halftime of Super Bowl LX, Bad Bunny will be the star of the most anticipated event performance. The show will take place at Levi’s Stadium in Santa Clara, California, where the Latin artist will surprise millions of viewers with his musical act. However, there is a detail that many are unaware of: the National Football League (NFL) will not pay the singer for this historic performance.

Bad Bunny’s Super Bowl LX Show: How Much Does He Charge to Perform?

Bad Bunny will not receive direct monetary compensation for this halftime show. Although participating in this event provides unparalleled visibility and recognition, the performance is carried out under the cost structure that the NFL has maintained for years. While the organization covers operational expenses and the full logistics of the show, artist payments follow very specific union criteria.

According to People, the NFL pays artists according to the union’s salary scale, which amounts to approximately over $1,000 per day. Compared to what renowned artists usually earn at other concerts, this figure is just a tiny fraction of their usual earnings.

Why Doesn’t the NFL Pay Artists Directly for the Halftime Show?

The reason behind this policy is that the league considers the prestige and global exposure of performing at the Super Bowl to be sufficient compensation. Every year, when it’s Super Bowl halftime, artists agree to perform under these terms, knowing that the media exposure outweighs any traditional monetary compensation.

The NFL is responsible for all logistics: from setting up the show, rehearsals, to travel expenses and transportation for Bad Bunny and his team. This coverage of operational costs is the closest thing to compensation that artists receive for their work.

The Controversial Case of Dancers at Super Bowl 2021: Policy Changes

The controversy has not only affected the main artists. During The Weeknd’s performance at Super Bowl 2021, an unfair situation highlighted inconsistencies in payments. According to the Los Angeles Times, half of the dancers received no compensation for their work, while the other half were paid $712 USD for the show plus $45 per hour of rehearsal.

This scandal prompted immediate pressure. As a result, negotiations opened between the performers’ union and the event organizers. The resulting agreement prohibited the NFL from seeking volunteers for future Super Bowls, establishing the obligation to pay fair monetary compensation to each participating dancer.

Failed Attempts: When the NFL Wanted Artists to Pay to Perform

The story of payments at the Super Bowl has another even more surprising chapter. Before the 2015 edition, the NFL considered a decision that would have negatively revolutionized the industry. While negotiating with potential headliners, the organization proposed to several world-class artists that they pay to perform at the event.

Among the artists contacted with this unconventional proposal were Rihanna, Coldplay, and Katy Perry. Although Katy Perry ultimately headlined that year’s Super Bowl, she performed for free but categorically refused to make any financial contribution. She told Forbes that her participation was under traditional terms without additional money spent.

Green Day Will Join Bad Bunny at the 2026 Super Bowl

Beyond Bad Bunny’s main performance during the Super Bowl halftime, the NFL has already confirmed the presence of an iconic band. Green Day will perform at the opening ceremony of the event, being part of the musical entertainment that fans will enjoy at Levi’s Stadium before the game begins, as reported by CNN.