Mundía Delivery: Agustina Cherri brings her natural skincare line with Ganoderma lucidum to celebrities' homes

Mundía has just revolutionized its communication strategy with the launch of Mundía Delivery, a delivery cycle that invites actress Agustina Cherri to visit the homes of Argentine television personalities. During these visits, Cherri shares in a close and organic way how to incorporate her skincare line products into the daily routine, emphasizing a practical approach without unnecessary complexities.

The format already includes episodes with Marcela Kloosterboer and Gastón Pauls, with the most recent addition of Luciano Pereyra. Each encounter functions as an intimate demonstration where Cherri shows how the products work on real skin, adapting to each person’s needs and promoting the concept of conscious skincare rather than extensive protocols.

A strategy that highlights the entrepreneurial side

This initiative aims to refocus attention on Agustina Cherri’s business journey, who has been actively involved in the development and conceptualization of the line from the beginning. Mundía Delivery is not just a promotional tool but a natural extension of her vision: to demonstrate that skincare can be accessible, effective, and free of unnecessary steps.

The four-product routine structure aligns with this philosophy of conscious minimalism, where each element serves a specific function designed to support skin variations throughout the day. It responds to the global trend of simplifying cosmetics, where fewer steps mean greater adherence to skincare routines.

Ganoderma lucidum: the ingredient that defines the line

At the heart of all Mundía products is Reishi, scientifically known as Ganoderma lucidum (also referenced as Lingzhi in Asian tradition). This medicinal mushroom has positioned itself as one of the most valued natural actives in the international cosmetic industry today, reflecting a global trend toward botanically potent ingredients with proven efficacy.

Ganoderma lucidum is not a recent discovery in skincare. Its documented use dates back decades, especially in traditional Asian practices, but it has experienced a resurgence in contemporary cosmetics as science validates its properties and consumers seek formulas that respect natural processes.

The smart shield for the skin barrier

Formulations containing Ganoderma lucidum stand out for their multifunctional contribution. The mushroom acts as a broad-spectrum hydrating agent, enhances the skin’s antioxidant defense, and significantly strengthens the skin barrier, the fundamental mechanism that protects the epidermis from external aggressors.

The metaphor of the “smart shield” aptly captures how this ingredient works: it not only creates a protective barrier against oxidation and inflammation caused by external factors but also stimulates internal processes related to firmness, uniformity, and natural luminosity. This dual action positions it as a strategic ingredient in any modern skincare routine.

A routine designed to be sustainable over time

The benefits of Ganoderma lucidum are realized in a routine composed of four carefully formulated products that work synergistically. The Mundía line’s approach is practical and realistic: it recognizes that not everyone can maintain complex skincare rituals, so each product is designed to naturally integrate into daily life without excessive demands.

This approach reflects the maturing of the cosmetic industry, where effectiveness is measured not only in the lab but also by a product’s ability to be used consistently. Agustina Cherri, through Mundía Delivery, communicates exactly this: that conscious skincare can be simple, natural, and sustainable over time.