Reports say Intel "permanently shelves" consumer-grade Arc B770 graphics card due to "lack of financial viability"

K-LinePoet · 2026-02-11T23:39:48+00:00

Intel has decided to shelve the consumer-grade Arc B770 graphics card due to insufficient financial viability. Launching a 16GB graphics card to compete with competitors' 12GB products is not cost-effective at this stage.

K-LinePoet

2026-02-11 23:39:48

Abstract generation in progress

IT Home, February 4th — Foreign media XDA reported on the 2nd local time, citing an anonymous source, that Intel has permanently shelved the consumer-grade Arc B770 graphics card. This product was theoretically based on the BMG-G31GPU, with all 32 Xe cores enabled, and equipped with 16GB of 256-bit wide memory.

▲ Arc B580 reference design packaging

The source indicated that Intel abandoned the Arc B770 due to “lack of financial viability,” and the project is no longer worth investing resources in. Considering the current severe shortage and price increase of memory, launching a graphics card with 16GB of memory that can only compete with competitors’ 12GB products is indeed not cost-effective.

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