Fire Monday: Diego Cremonesi and the TV battle between MasterChef and Daughter of Fire

Next Monday promises to be a turning point in Argentine television. Two giants of the small screen will face off in a battle for viewership that goes beyond just television. The event that many have been waiting for is finally happening: the media confrontation between two productions that divide public attention.

The rating showdown between two superproductions

February marks the start of an unprecedented television competition. While eltrece bets everything on “Hija del fuego, la venganza de la bastarda,” Telefe counters by advancing the MasterChef Celebrity elimination gala. The strategy is clear: both channels know that Monday will be decisive for their audience numbers. This is not a random clash, but the result of months of media tensions that finally explode on the small screen at this key date.

Diego Cremonesi leads the cast of Hija del fuego in its debut in Patagonia

The new Disney+ production presents a “series” set in an imposing town in Patagonia. Diego Cremonesi heads a star-studded cast that includes Eleonora Wexler, Joaquín Ferreira, Carlos Belloso, Pedro Fontaine, Antonella Costa, Mariano Saborido, and Jerónimo Giocondo Bosia. The plot revolves around Letizia (played by China Suárez), a mysterious foreigner who arrives to avenge dark events from her past. With Diego Cremonesi as a pillar of the cast, the series promises to deliver an experience that combines the aesthetics of telenovelas with the style of contemporary series, full of intrigue and unexpected twists.

MasterChef counters: the elimination gala that stirs passions

On the other side of the screen, MasterChef Celebrity launches its defensive strategy. The elimination gala will start at 9:30 PM and will be divided into two segments. First, contestants will face a mini challenge with bruschetta and pistachio; the winner will receive the benefit of help from the three judges for one minute. Then comes the main technical challenge where they must cook with a variety of baby ingredients. Wanda Nara, the show’s host, recorded a provocative promotional spot with the message: “The real fire is in MasterChef,” while the song “Fuego” by Bomba Estéreo plays in the background.

The media tension that goes beyond the screen

The conflict fueling this battle has deep roots. The famous “Wanda gate”—which arose from footballer Mauro Icardi’s infidelity with China Suárez in Paris—continues to be the fuel of this confrontation. However, this Monday, the fight takes on a new dimension: it’s not just about personal conflict, but about who manages to hold the mass attention. Icardi fueled the flames on social media by accusing the reality show of using China Suárez’s name to boost ratings, writing about “a mythomaniac woman completely obsessed” and ironizing with #MasterChina.

Programming details: when to watch each production

Hija del fuego will air at 9:15 PM next Monday with its Patagonia series proposal. The series maintains the codes of a telenovela but with the production quality of a modern series. Meanwhile, MasterChef will start thirty minutes later with the goal of consolidating its audience. Both TV products mark a before and after in how Argentine channels understand time slot competition.

What awaits the winner: strategy beyond Monday

The battle doesn’t end on Monday. Telefe will suspend its usual Pasapalabra broadcast and launch Chefs al diván, a face-off between Verónica Lozano and the eliminated contestant of the night. This is a strategic move to keep the audience engaged and extend the impact of the elimination gala. Diego Cremonesi and his cast in Hija del fuego, along with the competitors of MasterChef, will star in a Monday that will set trends in Argentine television for the coming weeks. The true winner will be the one who manages to capture the audience’s attention on a night where everything is at stake.